On 25 April, we hosted an exciting 4x4 experience day at Elisenheim, bringing together adventure enthusiasts and valued customers for a hands-on showcase of Toyota’s off-road capabilities.

The event attracted over 15 customers, with strong interest across key models including the Hilux, Prado, and Land Cruiser. Guests had the opportunity to experience these vehicles in a real off-road environment, putting their performance, durability, and advanced 4x4 systems to the test under guided conditions.

Beyond the driving experience, the day served as an engaging platform for customers to interact with our team, gain deeper product knowledge, and explore the versatility of each model in a practical setting. The relaxed and social atmosphere also allowed for meaningful conversations, strengthening relationships while reinforcing confidence in the Toyota brand.

Overall, the 4x4 day was a successful initiative that not only showcased the strength of our vehicle lineup but also highlighted our commitment to delivering memorable, customer-focused experiences.