This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request.
Toyota South Africa Motors (TSAM) has continued to top the
sales charts in 2022 despite suffering significant damage to its Prospecton
Plant – which produces Hilux, Fortuner, Hiace, Corolla Quest and Corolla Cross
– on 12 April 2022. TSAM registered a sales total of 7 439 (market share of
18.1%) in June, including 5 361 units in the Passenger segment, which rendered
Toyota the leader in this hotly contested category. Toyota has sold a total of
64 001 units since January 2022, and is currently leading the race with a
market share of 25.2% year-to-date.
Reflecting on the new vehicle sales statistics for the month
of June 2022, naamsa says that the new vehicle market’s performance was
inspiring, considering the ever-increasing challenging market conditions.
Aggregate domestic new vehicle sales in June 2022, at 41 019 units reflected an
increase of 2 888 units, or 7.6%, from the 38 131 vehicles sold in June 2021.
Export sales recorded an increase of 5 044 units, or 18.0%, to 33 054 units in
June 2022 compared to the 28 010 vehicles exported in June 2021.
"Our sales performance up till now proves that Toyota
has an even firmer grip on its long-term position as the best-selling
automotive brand in the country; it is particularly astounding that TSAM is
still number One despite the cessation of production for popular vehicles such
as Hilux, Hiace Ses’fikile, Corolla Quest, Corolla Cross and Fortuner,” says
Leon Theron: Senior Vice President of Sales and Marketing at TSAM.
Notable performances in the passenger segment included Urban
Cruiser with 1 785 units, the relaunched Starlet (1 574) and Rumion with 562
sales. TSAM’s truck division Hino sold a total of 228 vehicles. Toyota’s niche
luxury brand Lexus had an admirable run with ES (17), RX (13) and IS (10).
TSAM would like to thank its customers for the Toyota, Hino
and Lexus models that were serviced at our dealer service centres last month.
TSAM is also proud that it supplied no less than 1.4 million-part pieces to our
domestic dealer, while a further 295 000 pieces were shipped outside of the
country.
“We are grateful to our dealers, customers and the entire
Toyota workforce for positive and encouraging efforts from last month. As TSAM,
we put implicit trust in our colleagues in Durban as they resuscitate the
Prospecton Plant, as well as the incredibly strong dealer network that has
always been the cornerstone of our business,” concludes Theron.
Content Contributed by Toyota SA www.toyota.co.za